#AfterSantaLostAllThatWeight via Hashtag, You’re It!: @BrandNewMcMann The Top Picks


In 1931 the Coca-Cola Company changed the way that we see Santa forever. Up until that point most people depicted Santa as a tall, thin, almost gaunt man who wore green bishops robes and looked more elf-like. The Coca-Cola Company wanted a new version of Santa that was more realistic and friendlier so they commissioned artist Haddon Sundblom to come up with one. Sundblom took inspiration from the 1822 poem “A Visit From Saint Nicholas” (more commonly know as “Twas The Night Before Christmas”). He took notice of the lines:

He had a broad face and a little round belly
That shook when he laughed, like a bowl full of jelly.
He was chubby and plump, a right jolly old elf,
And I laughed when I saw him, in spite of myself;

So the now plump and chubby Santa we all see in shopping malls, working Salvation Army kettles, and dressed up by Tim Allen was born. Santa was now a fat man. And he’s been fat for almost 90 years. That’s got to a lot for Santa to miserable about. He already has to deal with manufacturing and distributing toys to all the children of the world. He doesn’t need to think about losing a foot to type 2 diabetes as well! So why not do something about it? He could start on the Atkins diet. Or join Weight Watchers. Or press play on the Jane Fonda Work Out Video. However he does it what happens after. How would the world react to a now svelte Santa? How would to change Santa himself? Or those around him? That is the question that I asked Twitter this week with the hashtag #AfterSantaLostAllThatWeight. So check out the top list below and don’t forget to join me every Tuesday at 11 am EDT for the next exciting episode of “Hashtag, You’re It”

And One From Your Host

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