#RejectedCerealMascots via Hashtag, You’re It!: @BrandNewMcMann The Top Picks


The history of modern cereals is really a wild ride. Cereal started their popularity around the late 1800’s when a “Health Craze” hit america and cereal provided a cheap and easy grain product to make. John Harvey Kellogg first invented his Corn Flakes at his sanitarium in Battle Creek Michigan as a anti-masturbation aid. Yes, you read that right. He was a very big anti-sex advocate but believed that masturbation was even a worse evil. He even thought that masturbation caused “general infirmity, defective development, mood swings, fickleness, bashfulness, boldness, bad posture, stiff joints, fondness for spicy foods, acne, palpitations, and epilepsy.” With cereal being so inexpensive, and a great use of the many grains grown all throughout the U.S. cereal became a staple of the American diet. Market to both adults and children there was a cereal for everyone. From Crackling Oat Brand, Special K, and Grape Nuts for the grown ups to Lucky Charms, Cinnamon Toast Crunch, and Cookie Crisps for kids. For over a 100 years we have been eating cereal in the morning. Kids, thought are the real target market for cereal. Just walk down the cereal aisle in any grocerey store and you can see that. bright colors, cartoon characters, sugary bits, a surprise toy inside, all are meant to grab a child’s attention. Lord knows I bought into it when I was a kid. Back in the 80’s everyone had their own cereal. G.I. Joe, Barbie, Star Wars, Pac-Man, Ghostbusters, Donkey Kong, E.T., Batman, Hell….even Mr.T had his own cereal! They’ll use anyone that might help them sell more sugary puffed grain to America. But there must be some ideas for cereal mascots that just wouldn’t sell. That’s what I asked Twitter this week with the hashtag #RejectedCerealMascots. So check out the top list below and don’t forget to join me every Tuesday at 11 am EDT for the next exciting episode of “Hashtag, You’re It”

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